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Today, I’ll try to answer the most common question that I am asked every single day.

And that is—”How do I get started with SEO 2.0?”

Let’s dive in!

How can you get started with SEO 2.0?

If you have been following me for a while, you’d heard me talking about SEO 2.0 a lot, to the point where you are sick of hearing about it.

But if you haven’t, I talk about it a lot on my Twitter, but here’s a quick recap.

This is what SEO 2.0 looks like:

1. Leverage AI for content and SEO
2. Experiment-driven approach
3. Programmatic SEO
4. Linkable assets created using low-code/no-code
5. Smart AI agents to automate repetitive tasks
6. Automated content/SEO workflows with Zapier
7. Agile thinking
8. Contextual landing pages with custom messaging

and more.

All the SEO gurus and even Google are hinting toward more and more massive changes in SEO in the upcoming years, and that is what we call SEO 2.0.

It is not just about the changes, but also about how we cope with the changes and use these opportunities to make timely growth leaps.

That said, how do you get started with SEO 2.0 for your business?

Audit your website

Before rushing into any hasty retainers or implementing complicated strategies, it is important to take a hard look at your website’s current state.

An all-rounded audit is like a roadmap that will help you take the right direction. If you start implementing SEO without a roadmap, you are bound to wander off in the wrong direction.

You can use the AREP framework to audit your website.

This is a proprietary framework developed by us for our 30-day SEO 2.0 sprint and it has helped 60+ clients so far.

AREP stands for Audit-Research-Execution-Projections.

Audit

1. Website crawling and indexing by search engines
2. Keywords, readability, and UX for each page
3. Website speed and UX
4. How do search engines understand the website content?
5. Can we enhance visibility and CTRs in the SERPs?

Research

1. What topics & keyword clusters are relevant to the business?
2. Who’s ranking for our target keywords?
3. What strategies are competitors using?
4. How can we group keywords to create focused, relevant content?
5. What keywords should we focus on based on relevancy, volume, and competition?
6. How can we use AI and automation to efficiently create new pages, content, and linkable assets?

Execution

1. What efforts should we prioritize based on effort/impact to drive quick wins?
2. How can we visualize the strategies to track progress and identify bottlenecks?
3. How can we systematically execute over a defined timeline?
4. How should we schedule the deployment of new content and pages on the website?

Projections

1. What information can we gather about conversion rates and KPIs to predict how an increase in traffic will impact the business?
2. How much net new traffic can we expect to generate over time?

We answer these questions and more in 30 days to

a) define a complete plan of attack and

b) to give clarity into how a business can grow efficiently.

It's an extremely valuable exercise.

And based on the number of these 30-day deep dives we do, we’re getting an insane amount of learning on a monthly basis!

Set up AI-assisted workflows and automations

Recent advancements in AI have been a huge boon for almost every industry you can think of. And same is the case with SEO.

If you think AI makes your content spammy, then you are doing it wrong.

If you think Google penalizes AI content, then you should know that Google doesn’t care if it's AI content.

AI-assisted workflows and automations can be of huge help in reducing effort put in, increasing productivity, improving quality, and getting better ROI.

And most importantly, with AI and automations, you can achieve results 2x or 3x faster.

• Hire AI-assisted writers and apply the 80/20 rule (80% AI content + 20% human editing). Experiment with different tools and prompts to finally nail down on an AI-assisted writing workflow that is the most efficient.
  ​
• Use/build AI tools that automated all the repetitive tasks in SEO/content production. For example, the Boringmarketing.com R&D team has developed several mini tools such as SERP Scaper, Boring content tool, allintitle scraper, backlink/sales outreach tool, Ahrefs volume tool, and many more.
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• Use programmatic SEO strategies to publish 100s or even 1000s of pages automatically in a short time. This will take your SEO to the next level and give you much quicker results.

Deploy linkable assets

Backlink building is a huge part of SEO (and SEO 2.0, of course.) But the traditional way of building links—reaching out and asking people to link to you, is not scalable.

Which is why we recommend building and deploying linkable assets which are tools, calculators, quizzes, original research, or any other asset that brings in high-quality backlinks without active outreach.

And the best part? AI has made it so much easier to ideate and create linkable assets. This is the best time to start investing in building linkable assets that bring in results for a long, long time.

Go Multichannel

Lastly, go multichannel. The future of SEO doesn’t just lie inside Google. Social media platforms like TikTok, YouTube, Instagram, and LinkedIn, have a vast potential for organic growth.

And, AI has made it super simple and cost-effective to repurpose one piece of content into 10 different pieces of content suitable for different platforms.

User-generated content and community-driven SEO are also great opportunities to start investing in now.

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And those were some of my simple tips on how to get started with SEO 2.0.

SEO 2.0 is fairly new and the wave has just begun. If you ride the early wave now, you’ll reap massive benefits in 2024.​

Let's Get Boring

Work with us or follow along:

1. We help companies define their SEO 2.0 strategy with a 30-day sprint. Join the waitlist here.
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