Happy Thursday!

Welcome to Boringmarketing.com, where you'll find "boring" marketing tactics to grow your profits via AI, SEO, and more.
​
Starting this week, we’ll be introducing a new section called “SEO in Action”, where I’ll share some super-helpful, actionable SEO advice.

All set?
​
​In today's rundown:

• The story behind BoringMarketing .com
• How to research for an SEO blog post
• AI prompt for speed optimization
• A new AI SEO tool
• SEO Director’s cut on the best SEO WordPress plugin

Read time: 12 mins

Think Piece: On The Story Behind BoringMarketing.com

We launched in April and will do millions in revenue next year.

I’m not a fan of revenue screenshots and MRR numbers, so I’ll keep it at that.

I’ve started and operated other successful businesses…

But, none have grown as quickly and have as much potential as Boringmarketing .com

Why?​
​

• Baked in distribution - A huge advantage was baked-in distribution through founder partnerships. Specifically, aligning with Greg Isenberg provided instant exposure to a large, targeted audience from day one.
• Relationships - I have spent over a decade nurturing connections in the marketing space. When the timing was right, I leveraged these relationships to secure referrals, partnerships, and other opportunities.
• Outstanding team - I realized very soon that I needed to bring on people smarter than me in key areas like SEO, operations, and more. This allowed me to focus on the big picture while delegating specialized work to top-notch team members.
• Unique brand - While a perfect brand isn't mandatory, differentiation is essential. Their positioning as "boring marketers" immediately stood out from competitors.
• Creator-first marketing - I approach marketing like a creator. I share narratives, perspectives, and stories in an authentic way that builds connections.
• Founder-led sales - I know the importance of leading sales in the early days to learn the market, Ideal Customer Profile, common objections, and what resonates. This first-hand experience provides invaluable insight to refine positioning and offerings.
• Relentlessly data-driven - I take a data-driven approach to everything from social media to analyzing their sales funnel. I obsessively track, measure, and analyze data to derive insights and drive decisions.
• Sequence of strong offers - In the past, I have struggled to get my foot in the door with new prospects. This time, I implemented a strong sequence starting with their audit sprint, delivering value upfront. This builds trust and credibility, qualifying leads for higher-priced ongoing services.
• An eye for market trends - The team stays on top of emerging trends like AI and leveraged them at the right time.
• Internal R&D / proprietary tech - This allows us to deliver better results and explore new business models beyond just services. Ongoing innovation also helps us stay ahead of the pack.
• Customer love and success - The team goes above and beyond to build genuine relationships, deliver unexpected value, and ensure customers find success. Small touches and truly caring about each customer has been central to their high retention and referral rates.

What will take us to the next level?

• Conversion rate optimization
• Funnels, funnels, funnels
• Predictable revenue
• Doubling down on inbound marketing
• Founder managed sales
• Commercializing our tech
• Adding ancillary services
• Hiring myself out of roles
• Building company culture
• Adding DIY and Done With You offers
• Focus on core services
• Key industry partnerships
• Customer love and success
• Sales focused org

Sometimes it feels like overnight, but I remind myself it’s an (early) success 10+ years in the making!

1. My co-founder Greg Isenberg and I met over a decade ago
2. I’ve been working with high-growth companies deep behind the scenes
3. Greg’s been growing his community for a longgg time
4. Recruited 10x team members
5. Started other companies and failed (apps, SaaS)
6. Started other agencies and learned (doing the opposite of many past decisions now!)
7. Developed a high amount of self-awareness as a CEO

Excited about the future! And, thanks for following along so far.

What questions do you have?

SEO in Action: How to Research For an SEO Blog Post

The research that goes behind a blog post determines:

• the quality of the content
• the article’s organic rankings
• UX signals (like dwell time, bounce rate.)

You can read through the detailed 6-step process by clicking here, but here’s the gist:

1. Research primary keywords & corresponding secondary long-tail keywords around the topic.
2. Research the top 10 SERP results for the primary keyword.
3. Bring in customer-sourced insights
4. Include subject matter expertise
5. Think about the company’s narrative angle & brand voice
6. Put all this together for the final structure.

Fav Links of the Week

Hacks to leverage Excel formulas for SEO [LINK]

How to prioritize the 3 levels of search intent [LINK]

Hacks to use Claude for content [LINK]

Harmful over-optimization may be hurting your SEO [LINK]

Are zero-click features good for SEO? [LINK]

Must-Try SEO Prompt

Site speed is a crucial ranking factor - but optimizing it can be complex.

But, you can use ChatGPT/Claude to analyze your PageSpeed Insights data and recommend ways to improve site performance.

Firstly, download a PDF report of your PageSpeed Insights data.

Next, try this prompt:

"Here is a PDF report of my website's PageSpeed Insights results: [attach report]

Analyze the PageSpeed data and trends. Identify the 3 most significant website performance issues hurting my site speed.

Then, provide your top 5 recommendations for improving my site speed scores and performance. Explain your reasoning for each recommendation and how it will help resolve the main issues identified."

Give it a try and see how AI can help uncover site speed optimization opportunities.

SEO + AI Tool

This week our spotlight is on Mango SEO.

Mango provides a suite of AI-powered tools to help you research target keywords, generate optimized content at scale, analyze webpages for SEO opportunities, and more.

Some key features include:

• Instant AI-written content based on keywords or outlines.
• Instant meta title and description generation.
• Multi-language content generation.
• Integrated SEMrush keyword data and analysis.
• Duplicate content checker and backlink analysis.

The platform even allows creating AI content at scale for programmatic SEO. For those looking to automate SEO workflows with AI, Mango SEO is worth exploring.

Director's Cut

​Sanjay Shenoy is a partner at Boringmarketing.com and the Director of Search. He’s been in SEO for 14 years and has trained over 1000 students in the latest organic search strategies. Every week, he’ll share answers to the most common questions we receive:

Q: Which SEO plugin do you prefer for WordPress?

A: I think RankMath is the BEST WordPress SEO plugin out there.

And nothing like their paid versions—RankMath Pro.

There are a gazillion features in RankMath but here are a few features I absolutely LOVE:

1/ Rank tracker - You get to know the rankings for 100s of keywords (even the ones you are not actively tracking)

2/ Schema generator - It supports 840+ schema types and also has the option to add your custom schema.

3/ Advanced redirection manager - So easy to use and most importantly, you can automate redirections.

4/ robots.txt Editor - Back in the day, I used to hate the fact that I had to upload the robots.txt manually every time I updated it. It’s so simple to do it with RankMath.

5/ Advanced image SEO - Helps you save a ton of time and add missing alt tags for images. Especially useful if you have a large site with a lot of images.

6/ Local SEO & knowledge graph - This is a feature I didn’t know I needed until I used it. So easy to add important information related to local SEO and knowledge graphs.

Apart from this I absolutely love how clean and nice the interface is.

Which SEO plugin do you prefer for WordPress?

What other questions would you like me to answer? Hit reply & send all your questions my way.

Let's Get Boring

Work with us or follow along:

1. We help companies define their SEO 2.0 strategy with a 30-day sprint. Join the waitlist here.
2. ​Follow us on Twitter if you don’t already. We’re dropping “boring” stuff on the daily.
3. How else can we help? Feedback? Have a question? Reply to this email. I read every single message.
4. Know someone who would like this email? Forward it to a friend...